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Influencer marketingAI
Major brands wary of using AI influencers
New research by WFA has found that major multinationals are currently wary about using AI influencers in place of the real…
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Influencer marketing
More than half of multinational brands plan to boost influencer market spend
New WFA research indicates 60% of marketers say influencer marketing is becoming more…
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Influencer marketingMarketing capabilitiesMarketing operations
Spotlight: More effective B2B influencer marketing
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can…
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Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agencies & partnersInfluencer marketing
Knowledge spotlight: Influencer marketing, where psychology meets digital marketing
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketing
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight: Meta’s vision for AI
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight: Leveraging Meta’s performance toolkit
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agencies & partnersCreativityInfluencer marketingMarketing technologyMarketing operationsMarketing technology
Knowledge Spotlight:Navigating Meta’s family of apps and services
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agencies & partnersInfluencer marketingMarketing procurementMarketing procurement
Benchmark: end to end talent management process - in-housing vs outsourcing
WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they…
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Agencies & partnersAgency evaluationInfluencer marketing
Benchmark: Recommended partners for creative and influencer marketing in MENA
WFA member benchmark of recommendations for creative and influencer marketing in MENA
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Agencies & partnersInfluencer marketingMarketing strategyMarketing strategy
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.